Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
​
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
​
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Mike Victor & Graham Tindall
Freelance Senior Creative Team
Digital
For the launch of the BMW 1 Series Coupe, the public was asked 'What makes you want to get behind the wheel?' and were encouraged to make a 10 second film, which was then used to sell the car. Agency: Euro RSCG KLP
Web portal for film inspiration and posting
People who posted a film, got the chance to win a driving holiday by entering their details
Skyscrapers and 10s online films inspired people, while asking them 'What makes you want to get behind the wheel?'
For the launch of the Jeep Cherokee, customers could photograph any surface and manoeuvre the new vehicle – giving them a taste of its abilities over extreme terrain. Agency: Leo Burnett
