Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Mike Victor & Graham Tindall
Freelance Senior Creative Team
Esso - Extras
The Esso Extras loyalty scheme allows you to collect points with purchase at service stations. Faced with low levels of interest, this campaign needed to engage new and existing customers, while creating standout. The solution came in a series of dynamic visual twists, showing how points could be redeemed. Agency: Adam&Eve DDB Brand Response
Forecourt POS
Esso - Lucky Luke
Lucky Luke comics have a huge following in France. For its summer campaign, Esso decided to use the cowboy they're named after, to promote its fuel sales. With a ready-made theme to tap into, this campaign delighted in everything Wild West, to show customers that Esso were fans too. Agency: Adam&Eve DDB Brand Response
Forecourt POS
Radio 1 (only recorded in French)
Radio 2 (only recorded in French)
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