Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
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Mike Victor & Graham Tindall
Freelance Senior Creative Team
Rani
Rani is a popular soft drink in India. But how do you sell it to savvy, second generation Indians in the UK? The answer was a Bollywood-style campaign with tongue-in-cheek references, that won an MCCA Award. Agency: Interfocus
Fly poster 1
Fly poster 2
Fly poster 3
Cinema ad using existing Bollywood footage
Bollywood cinema programme ad, positioned as a star interview
Fly posting on Brick Lane
Retail point of sale in local shops